By Greg Laurie
“Instead, he gave up his divine privileges; he took the humble position of a slave and was born as a human being.”
Companies that try to market their products overseas sometimes have a language barrier to overcome. For instance, a campaign in Italy for Schweppes Tonic Water translated to Schweppes Toilet Water. Needless to say, not a lot of people wanted to drink that.
And when the Scandinavian company Electrolux hoped to sell vacuum cleaners to American consumers, they chose the slogan “Nothing sucks like an Electrolux.” Something got lost in translation.