An unsettling video shows a group of people carelessly ripping bear cubs out of a tree to snap some selfies in North Carolina.

The group of about six people was caught on video Tuesday pulling three scared black bear cubs out of a tree over a fence at a Buncombe County apartment complex, ABC 13 News reported.

During the video, multiple of the individuals were seen posing with the cubs, with one person even dropping one while holding it.

Another cub was seen frantically running away from the group, trying to get back over the fence.

Police were called to the scene and enlisted the help of North Carolina Wildlife Resources Commission special projects biologist Ashley Hobbs to help assist.

Hobbs said she saw the video of the three cubs, but only one remained when she got on the scene.

“We did follow up with the people who pulled the bear out of the tree,” Hobbs told the outlet.

“We did confront them on site that day and let them know how irresponsible and potentially deadly it could be for that cub to be separated from its mom, especially ripped out of a tree like that.”

The wildlife specialist said it was uncommon for a mother bear to leave her cubs unattended in a tree this time of year. The one cub appeared to be very wet and cold, Hobbs noted.

She suspects the cubs had probably been left alone for a long time.

With the cub being on its own for an unknown amount of time, now being separated from the others, and having humans take it from safety, the ordeal left the little critter shaken.

“We do think that the bear probably had a pretty traumatic experience,” Hobbs told the outlet.

The cub was taken to a rehab facility for evaluation and will eventually be released back into the wild.

While no serious damage was done, she said the video is still baffling.

“It is frustrating to see people be that irresponsible around wildlife because it is a blessing that we get to live in the mountains around these creatures.”

Though it’s rare to see such a blatant disregard for wildlife, Hobbs hopes this can be an educational experience for those involved.

Jody Williams, founder of Help Asheville Bears, also saw the video and was shaken by the carelessness of those involved.

“All for a selfie, all for a selfie,” Williams told the outlet.

“It’s just ignorance, total selfishness, this is not what we talk about when we talk about coexisting.”

Williams expressed that more people living around wildlife, especially bears, need to educate themselves on the dos and don’ts — one of which is never to grab a cub.

The most common bears in North America are the black bear and the grizzly or brown bear.

If ever encountering a bear in the wild, one should always keep their distance and do their best not to surprise it, whether it’s a cub or full grown, according to the US National Park Service.

It’s vital to avoid a female bear with her cubs. Never get between them or attempt to approach them.

Doing so dramatically increases the mother’s likelihood to attack to protect her cubs.