NASCAR Driver Brandon Brown, of ‘Let’s Go Brandon’ Fame Says He’s Having Difficulty Finding Sponsors


NASCAR driver Brandon Brown is having difficulty finding sponsors after his win in early October. 

In early October, NASCAR driver Brandon Brown won a race.  It was historic – not the win, but the sportscaster’s response to the chants from the crowd.

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The Daily Mail reported over the weekend:

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NASCAR driver Brandon Brown – who unintentionally sparked the phrase ‘Let’s Go Brandon!’ –  says the popularity of the phrase has effectively killed his hopes of signing sponsorship deals.

Brown, 28, started the national anti-Biden chant after NBC sports reporter Kelli Stavast confused the crowd jeering ‘F*** Joe Biden‘ for ‘Let’s Go Brandon!’ at a NASCAR event in Alabama on October 2.

The pro-racing driver has now spoken out on the effect the chant had on his professional career as he has had a hard time finding sponsors, saying he’s viewed as a ticking time bomb despite never expressing any political views, beyond disclosing that he is a Republican.

‘It got extremely difficult for us,’ Brown told Sports Business Journal. ‘If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side.

‘I’ve never been put in a position where it’s, “OK, what side are you on? Left or right?” So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I’m going to divide Coca-Cola, why would they want to talk to me?

‘So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: “What is he doing to choose or say and how would that effect our consumer base?” It’s too much of a risk. I understand it on their side but it’s made it really hard to tie everything down.’

Now even Joe Biden is repeating the phrase ‘Let’s Go Brandon’.

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